Di Fretto

In the simmering heat of July 2022, Black Swan took on the challenge of transforming complexity into simplicity with the launch of the Di Fretto website. This project marked a milestone in Black Swan’s journey towards technical innovation on the Shopify platform.

Engineering Simplicity in Complexity

Di Fretto’s online presence demanded a seamless blend of intricate design within the streamlined capabilities of Shopify. The task was to craft an online experience that mirrored the artistry and sophistication of the Di Fretto brand.

A Grid That Breaks Boundaries

The highlight of this venture was the creation of Black Swan’s proprietary manageable unstructured grid tool. This tool empowered the team to construct a web layout that breaks free from the constraints of conventional design, allowing for a dynamic and engaging user experience.

The Art of Online Experience

The end result was an e-commerce platform that not only showcased Di Fretto’s artistic offerings but also provided an immersive and intuitive shopping experience for art aficionados and casual browsers alike.

Visit Di Fretto to witness the harmonious blend of art and e-commerce innovation, and explore how Black Swan Paris crafts unique digital experiences at Black Swan.